adidas Crazy Energy PE: Sophie Cunningham's First Player Exclusive

adidas Basketball has officially unveiled the first Player Exclusive (PE) colorway made specifically for Sophie Cunningham, guard for the Indiana Fever in the WNBA. The shoe carries the name adidas Crazy Energy PE, dropping July 24th through adidas.com and select retailers.

What Is A PE, And How Does It Differ From A Signature Shoe?

For anyone unfamiliar with the term, a PE (Player Exclusive) is a custom colorway built for a specific athlete, typically based on an existing silhouette already in the brand's lineup, rather than a signature shoe developed entirely from scratch around that individual.

adidas choosing to roll out a PE for Cunningham first, rather than committing straight to a full signature line, signals a calculated approach. A PE typically functions as a testing ground, letting the brand gauge market reception before deciding how much further to invest in an athlete.

Colorway: Pink-To-White Gradient With Blue Accents

This colorway runs a gradient effect, fading from light pink at the toe box into white at the heel, a treatment that requires precise dye work and material blending to keep the transition clean and even.

The accents come through in the light blue detailing on the classic adidas three-stripes logo and the midsole. The mix of pink, white, and blue gives the shoe a youthful, energetic feel, matching the on-court presence Cunningham brings to the WNBA.

adidas Crazy Energy "Sophie Cunningham"

Style CodeHP5223

Release DateJul 24, 2026

Retail Price$120

Context: Part Of adidas' Broader WNBA Push

The Crazy Energy PE launch isn't a standalone move. It's part of a longer campaign adidas Basketball has been building to expand its presence in the WNBA, with plans to roll out additional PE colorways for other women's athletes throughout July.

For Cunningham, this marks a notable milestone in her partnership with adidas Basketball, signaling a shift from standard sponsored athlete to someone with a product carrying her own personal stamp.

The adidas Crazy Energy PE officially hits shelves July 24th. For anyone tracking the recent wave of brand investment in the WNBA, this is a name worth keeping an eye on.