Wagyu Teams Up With Nike Air Max 90 for a Unique Culinary Concept

Nike continues expanding its list of collaborations outside the fashion space, teaming up with Wagyu beef brand for a special Air Max 90 colorway called "Black/Anthracite." It's one of the rare projects drawing inspiration directly from the culinary world rather than music or street art, the more familiar territory for Nike's collaborations.

The most eye-catching detail is a cow-head badge placed at the heel in place of the traditional Swoosh logo at that position. The shoe also comes with a card styled after a beef grading certificate, a clever visual play between Japanese culinary culture and sneaker design language. The package also includes a matching Nike Tech outfit, extending the collaboration's story beyond a single pair of shoes.

In terms of color, "Black/Anthracite" keeps a black base throughout, paired with charcoal grey on select details for a more subdued, easy-to-style look than the badge and card details might initially suggest. The contrast between the shoe's understated design and the collaboration's somewhat unexpected concept is what makes this colorway memorable to the sneaker community, while still staying discreet enough to wear across a range of occasions.

Cross-industry collaborations like this are appearing more often on the Air Max 90, one of the silhouettes favored by brands outside the sneaker world for experimenting with new concepts, thanks to its slightly larger sole and roomy upper surface that suit added graphic details well. The Wagyu x Nike Air Max 90 "Black/Anthracite" releases on September 12, 2026 for $150.