JJJJound Brings "Mushroom" to the New Balance 740N, Breaking From Its Made in USA Tradition

JJJJound continues its long-running partnership with New Balance, this time putting its signature "Mushroom" treatment on the 740N. For anyone who follows the Montreal design studio closely, this drop carries more weight than its understated look might suggest at first glance.

Why This "Mushroom" Is Different

The light brown tone paired with a black "N" logo is a formula JJJJound has returned to again and again on its premium lines, appearing on models like the 990v3, 993, 991v1, and 990v4, shoes that fall under the Made in USA or Made in England umbrella, where retail price and scarcity have always gone hand in hand. This time, JJJJound is applying it to the 740N, a retro runner silhouette that sits outside both of those premium production lines. It marks the first time "Mushroom" has landed on a shoe from a more accessible price tier, and that shift alone says something about where this collaboration is headed next.

Standout Details On The Shoe

The 740N runs on a no-sew build, swapping the traditional suede and synthetic overlays for a tightly woven mesh upper paired with slim fused synthetic panels, giving the whole thing a flatter, cleaner surface than the original 740. JJJJound branding sits on the lateral heel, keeping with the studio's usual low-key approach to labeling its work. The only real break from the neutral palette comes through red accents on the tongue, lace loops, and the ABZORB branding on the midsole, a small detail but enough to set this Mushroom apart from the ones that came before it.

JJJJound x New Balance 740N "Mushroom"

Style CodeU740N8M2

Release DateAug 06, 2026

Retail Price$130

Release Date

The JJJJound x New Balance 740N "Mushroom" officially drops July 30, 2026, exclusively through JJJJound's website, with a wider release through New Balance likely to follow later, in line with how JJJJound has typically handled its past collaborations.

For collectors who already know the Mushroom formula by heart, this isn't really a surprise in terms of color. It's more of a shift in where this colorway sits on the map of what actually counts as premium.